YouTube
Advertising
Viewers are 4x more likely to use YouTube to find information about a brand, product, or service.
​
Over 70% of viewers say that YouTube makes them more aware of new brands.
YouTube Advertising
STRATEGY
Reach Discovery
YouTube’s search and discovery system helps viewers find the videos they’re most likely to watch and maximize long-term viewer satisfaction
Suggested Videos are ranked to offer your audience videos they’re most likely to watch next. These videos are often related to the video your audience is watching, but they can also be personalized based on watch history.
Audience Engagement
YouTube engagement is crucial to your channel’s success. When you do it right, you build an authentic relationship with your viewers and community at large. They’ll know that they can rely on you for great content that informs and delights them—and they’ll reward you for it by returning and converting.
​
Let us guide you in increasing your YouTube engagement numbers!
Growth Tactics
One of the ways you know for sure that viewers are engaged with your channel is when they ‘subscribe’ to see any new videos that are posted. Ask viewers to subscribe to your channel in each video that you upload, and keep engaged with your existing subscribed users.
​
Sometimes simplicity works )
YouTube
AD FORMATS
In-Display
Ads
If you’d like your ads from a Display campaign to show on YouTube, you can edit your placements and have your ads appear on specific YouTube videos or channels, or on all of YouTube. You can also exclude your ads from appearing with certain video content.
​
This great way to retarget your existing audience and increase recall of your Brand.
In-Stream
Ads
Skippable and Non-Skippable in-stream ads play before, during, or after other videos on YouTube and websites and apps on Google video partners. For Skippable Ads, after 5 seconds, the viewer has the option to skip the ad and continue watching the video.
Drive conversions and reach new users across multiple devices with your ads, including desktop computers, phones, and TVs.
Shoppable
Ads
YouTube is considered to be a search partner to expand campaign reach beyond Google to non-Google sites. Now your shopping ads can show on YouTube, depending on what the user searched for as well as the video watch page, by contextually matching your products with what the user is watching.
​
Over 70% of viewers say that YouTube makes them more aware of new brands.
Research &
ANALYTICS
Market
Research
Automated rules let you make changes in your account automatically, based on the settings and conditions you choose. You can change your ad status, budget, bids, and more. In addition, you can use automated rules to trigger emails, without taking other action, when specific conditions occur.
Audience
Insights
Google Ads scripts provide a way to control your data using simple JavaScript in a browser-based IDE. You can use scripts to automate common procedures or interact with external data. By automating the more tedious processes in PPC account maintenance, you can focus more on optimizing actual performance.
Revenue
Sources
Google Ads can be integrated with other Google products like Google Analytics 4, BigQuery, or Google Data Studio. These integrations allow us to create custom reports to evaluate the performance of your campaigns at ease. You will learn about what customers do on your site after clicking your ad as well.
