Most Powerful
CAMPAIGN TYPES
Brand Awareness
Will help you promote specific tweets that maximize your reach and raise awareness for your brand's message. Promoting tweets to show up in front of your targeted audience is extremely powerful.
Let your audience know about your existence!
Website Traffic
Website Traffic campaign leverages Twitter’s unique data signals to find the audiences most likely to take action on your website. It will maximize users visiting and taking an action on your website — like reading an article, downloading a whitepaper, or making a purchase.
App Installs
App install campaigns are the perfect way to connect with Twitter’s mobile-first audience and drive more app downloads. This objective helps promote the widespread visibility of your app to the people who are most likely to convert seamlessly from Twitter to the app store.
Targeting Ads
METHODS
Geo/Demo
Graphics
Use demographic targeting to reach people based on location, language, device, age, and gender.
Twitter’s geo-targeting is based on the user's recent location. This is a combination of the current location and recent location history.
We can help you find the right audience to get the highest conversion rates at scale.
Interests &
Keywords
Interest targeting ensures that you’re serving up your campaign to users whose interests broadly align with your business.
Coupled with compelling content, it can help you reach a receptive audience that is ready and excited to engage on the topics most pertinent to your products or services. Choose from 25 interest categories that expand into 350+ sub-topics.
Follower
Look-A-Like
Follower look-alikes targeting allows you to target people with interests similar to an account's followers. For example, enter @DigitalMarketing to target people likely to be interested in advertising.
Twitter determines users similar to those who follow accounts based on a variety of signals, including what they Retweet, click on, Tweet, and more.
Analytics &
OPTIMIZATION
Creatives
& Tweets
By adding multiple Promoted Ads and varying the creative (i.e. using a button, image + URL in Tweet copy, just Tweet copy + URL, etc), you allow the algorithm to have more ads to choose from when determining your best performing ad.
Focus
Targeting
Creating campaigns with focused, relevant targeting means you have a higher chance to serve audiences who are interested and likely to engage with your ad. Your performance can suffer since your campaigns are essentially competing with each other to serve.
Bid &
Budget
Your bid factors into how well your campaign performs, so put thought into how much engagement means to your business. It’s easy to set a low bid, but remember, even if you set a high maximum bid, you’ll only pay slightly more than the second-highest bidder.
