Backgrounds.jpg

Twitter

Advertising

Twitter Page.png

Twitter Ads are the perfect way to spread the word about your products or services and to create brand awareness for your business. 

Advertise to your customers directly in a meaningful way.

Most Powerful
CAMPAIGN TYPES

Twitter Page.jpg
Twitter Page.png

Brand Awareness

Will help you promote specific tweets that maximize your reach and raise awareness for your brand's message. Promoting tweets to show up in front of your targeted audience is extremely powerful.

Let your audience know about your existence!

Twitter Page.png

Website Traffic

Website Traffic campaign leverages Twitter’s unique data signals to find the audiences most likely to take action on your website. It will maximize users visiting and taking an action on your website — like reading an article, downloading a whitepaper, or making a purchase.

Twitter Page.jpg
Twitter Page.jpg
Twitter Page.png

App Installs

App install campaigns are the perfect way to connect with Twitter’s mobile-first audience and drive more app downloads. This objective helps promote the widespread visibility of your app to the people who are most likely to convert seamlessly from Twitter to the app store. 

Targeting Ads
METHODS

Twitter Page.png

Geo/Demo
Graphics

Use demographic targeting to reach people based on location, language, device, age, and gender.

Twitter’s geo-targeting is based on the user's recent location. This is a combination of the current location and recent location history.

We can help you find the right audience to get the highest conversion rates at scale.

Twitter Page.jpg
Twitter Page.png

Interests & 
Keywords

Interest targeting ensures that you’re serving up your campaign to users whose interests broadly align with your business.

 

Coupled with compelling content, it can help you reach a receptive audience that is ready and excited to engage on the topics most pertinent to your products or services. Choose from 25 interest categories that expand into 350+ sub-topics.

Twitter Page.jpg
Twitter Page.png

Follower 
Look-A-Like

Follower look-alikes targeting allows you to target people with interests similar to an account's followers. For example, enter @DigitalMarketing to target people likely to be interested in advertising.

Twitter determines users similar to those who follow accounts based on a variety of signals, including what they Retweet, click on, Tweet, and more.

Twitter Page.jpg

Analytics &
OPTIMIZATION

Twitter Page.png

Creatives 
& Tweets

Twitter Page.png

By adding multiple Promoted Ads and varying the creative (i.e. using a button, image + URL in Tweet copy, just Tweet copy + URL, etc), you allow the algorithm to have more ads to choose from when determining your best performing ad.

Twitter Page.png

Focus 
Targeting

Twitter Page.png

Creating campaigns with focused, relevant targeting means you have a higher chance to serve audiences who are interested and likely to engage with your ad. Your performance can suffer since your campaigns are essentially competing with each other to serve.

Twitter Page.png

Bid &
Budget

Twitter Page.png

Your bid factors into how well your campaign performs, so put thought into how much engagement means to your business. It’s easy to set a low bid, but remember, even if you set a high maximum bid, you’ll only pay slightly more than the second-highest bidder.

Advertising
CASE STUDIES