DISCOVER THE POTENTIAL
OF SEARCH MEDIA MARKETING
It's no secret that, these days, the stronger and more focused your paid campaigns are, the more clicks you generate — leading to a greater probability of obtaining new customers. This is why Google Ads has become increasingly popular among businesses across all industries.
Reddit is a place for AMAs (ask me anything), viral content, and an open forum to discuss anything and everything. More than 1.2 billion people visit Reddit every month. In fact, six percent of adults online use Reddit. These are just a few of the stats that prove that Reddit is one of the most popular sites on the internet.
Advertising on YouTube is very different from running a PPC or paid social media campaign. There are specific creative constraints and a ton of options for this platform, and you need basic knowledge before you even scope out your next video project to make the most of the paid possibilities.
The hard work starts way before you make a search. Search engines work round-the-clock, gathering information from the world’s websites and organizing that information, so it’s easy to find. This is a three-step process of first crawling web pages, indexing them, then ranking them with search algorithms.
SEARCH MEDIA STRATEGY
Understanding how the past affects the future is a key skill for business owners, which is why it may pay to explore trend analysis methods. Similar to predictive analytics or cash flow forecasting, trend analysis uses historical data to help you understand and project future events.
Learn Audience Intent
Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. The target audience may be dictated by demographic, geographic, behavior, interests, motivations, and many other characteristics.
Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing.
Bid Against Competitors
Choosing the right Google Ads bidding type and implementing a solid strategy for adjusting bids is critical to driving your ad costs down. Just changing the bidding strategies can lead to an increase in conversions of up to 142.86%.
By using graphical representations of your marketing information, we are able to see large amounts of data in clear, cohesive ways – and draw conclusions from that information. And since it’s significantly faster to analyze information in graphical format we can address problems or answer questions in a more timely manner.
We take it seriously how we communicate with you throughout the campaign management. So we developed a habit to sync up with you on a weekly basis to inform you about the optimizations, strategy changes and analysis of the results.