EXPLORE THE POWER OF ORGANIC MEDIA
Just like a physical ‘site’ on land where you make a house and live, you make a website on the web and your information lives on it. And, just like the address of your house, your website also will have a unique address called ‘web address’. With the web address, internet users can easily find your website and access the information on it.
SEO / SEM
In simple terms, SEO works by demonstrating to search engines that your content is the best result for the topic at hand. This is because all search engines have the same goal: To show the best, most relevant results to their users.
Precisely how you do this depends on the search engine you’re optimizing for.
Sometimes the term 'landing page' is meant as a destination page - i.e., any page where website visitors land when they first reach your site. In fact, you'll notice a report in Google Analytics that examines landing page traffic.
It's a web page deliberately created to help you convert visitors to your site into leads because it provides you with the means for capturing an email address.
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, engaging your followers, analyzing your results. The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
ORGANIC MEDIA STRATEGY
There is no business today without a website. Build a strong online presence and develop a community of customers with an engaging, mobile-friendly website with the primary call to action.
Landing Page Testing
The landing page is the digital version of the direct marketing letter, highly targeted and focused on one specific outcome. The aim of the landing page is to stimulate a predetermined action using targeted copy to connect with a user and persuade them to act.
Search Engine Optimization
Utilize the power of Search engine optimization and improve your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Social Media Marketing
Your target audience is looking for you on Facebook, Instagram, Linkedin, Twitter, and other social platforms, so having your social pages with fresh content and posts is critical for your business.
Your Marketing efforts are depicted in your Google Analytics, so it is important to understand, monitor and act on the Data Visualized in Google Analytics.