Advertising
Find new customers and grow your business with Google Ads, Google has a variety of advertising programs including Google Search, Google Display, Google Shopping, and more.
Just pick the path that's right for you to begin!
Google Search Ads
STRATEGY
Keyword Research
We will help you find the keywords that are most relevant to your business. Our keyword research tool gives you insight into how often certain words are searched and how those searches have changed over time. This can help you narrow your keyword list down to the ones you really want.
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Once you’ve found the keywords you like, you can add them to your advertising plan.
Account Structure
Google Ads is organized into three layers: accounts, campaigns, and ad groups. Your campaigns have their own budget and settings that determine where your ads appear. Your ad groups contain a set of similar ads and keywords.
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Not having a well-structured account is like attempting to drive a car that's not properly built – accidents are bound to happen.
Ad Copy Tactics
While the design is important, copy drives visitors to your site. Whether it's the headline or the call-to-action, your ad copy needs to be compelling, concise, and clear.
Write ad copy that speaks to your target consumer. Don't waste your time with unrelated offers. Clicks are great, but qualified clicks are even better.
Other Google Ads
CHANNELS
Shopping
Ads
Google Shopping Ads features detailed information about specific products that you sell. These ads are particularly effective because they showcase a high-quality image on the product listing, as well as the price of the product in question.
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Shopping Ads offer a whole new channel for retailers to sell products and are a huge opportunity for eCommerce growth.
Display
Network
Reach a larger or new audience with Google Display Network (GDN) targeting.
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GDNs are shown on the articles, videos, or websites that consumers browse. A collection of over two million websites that reach over 90% of Internet users across the globe.I
Refine your Google Display Network targeting to target the right audience.
Universal
Apps
Promote your iOS or Android app on Google Search, YouTube, Google Play, and more. We will optimize your App ads to reach the audience most interested in apps like yours.
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Decide what action you want users to take, and we’ll get your ad in front of the right people. We’ll help create your ad using your app information in the Play Store or App Store. Boost your success!
Analytics &
OPTIMIZATION
Automated
Rulles
Automated rules let you make changes in your account automatically, based on the settings and conditions you choose. You can change your ad status, budget, bids, and more. In addition, you can use automated rules to trigger emails, without taking other action, when specific conditions occur.
Google Ads
Scripts
Google Ads scripts provide a way to control your data using simple JavaScript in a browser-based IDE. You can use scripts to automate common procedures or interact with external data. By automating the more tedious processes in PPC account maintenance, you can focus more on optimizing actual performance.
Analytics &
Reporting
Google Ads can be integrated with other Google products like Google Analytics 4, BigQuery, or Google Data Studio. These integrations allow us to create custom reports to evaluate the performance of your campaigns at ease. You will learn about what customers do on your site after clicking your ad as well.
