The "Got Milk?"​ Campaign
Shortly after being recruited as the executive director of the California Milk Processor Board, Jeff Manning had a vision. The year was...
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- Jan 16
- 3 min
3 Steps for Successful Campaign Management
Campaigns are a set of ads that share the same targeting, creatives, and budget. You can create campaigns to run your ads at different...
- Jan 2
- 2 min
"Think Small"​ - The Most Successful Marketing Campaign
In 1959, Volkswagen launched the Think Small campaign to market Volkswagen Beetles to the American public. The advertisement consisted of...