The "Got Milk?"​ Campaign
Shortly after being recruited as the executive director of the California Milk Processor Board, Jeff Manning had a vision. The year was...
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"Think Small"​ - The Most Successful Marketing Campaign
In 1959, Volkswagen launched the Think Small campaign to market Volkswagen Beetles to the American public. The advertisement consisted of...
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Failed Rebranding: Learn from Mistakes
Rebranding can be challenging for any company, yet change is inevitable if brands want to grow and remain competitive. Companies rebrand...
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The Worst Tweet Ever or How Not To Make Fun of Your Brand.
Social media is a vital business tool in our increasingly digital world. Far-reaching platforms like Facebook, Instagram, and Twitter...